Melbourne-based Design Director and Brand Designer with a love for music and travel.

Hi there, I’m Sarah. I’m a Melbourne-based Design Director and Brand Designer with 18+ years of experience. I work with Australian and U.S. companies to develop, evolve, and uplevel their brand identities, and have deep expertise working with tech startups and businesses of all sizes.

My broad skillset includes brand ideation and design, campaign ideation and design, event/environmental design, website design, motion, print and digital.

I am currently taking on new freelance projects, and am open to full-time roles.

If you’re not sure what kind of creative help you need, get in touch and let’s figure in out together.

sarah@foxall.design | Resume available upon request

Sarah is someone you want in your corner: a fearless creative and a compassionate team anchor with a knack for finding the best path forward.

Miranda Fung, Sr. Manager, Brand Strategy at Sendoso

My services

Not sure what creative help you need? Let’s chat and figure it out together.

Helping brands tell their story visually is one of my greatest passions. I can start from scratch, or fine-tune/evolve/update your current brand.
Working closely with my clients, I develop event themes/visual identities that bring their vision to life. From designing the event environment to creative activations, like personalised pre-event gifts, and digital campaigns across social media and ads, I extend the experience across multiple channels and touchpoints.
I can also help bring your brand to life in your office space, from signage and wall graphics to unique brand activations.
To begin, I drill down to the core message and goals of a campaign, then translate that into unique and impactful—and beautiful—concepts. From there, I develop cohesive assets that span multiple touchpoints—from ads and animations to physical activations—ensuring the campaign resonates across every channel.
I specialise in developing cohesive visual languages and scalable design systems that bring a client's brand to life across their website. I incorporate motion where it adds value, and work closely with developers and cross-functional teams to optimise the site for both performance and user experience.
With 16+ years of creative experience, there’s a good chance I’ve tackled your art direction or design challenge before—or I know the perfect person who can.